Do you need market research?
Do you have a project in mind and want to get started?
Do you want to check whether your idea is a good one and is going to be a hit?
Do you want to understand how users will perceive your service?
Do you need the data to be able to form certainties
and talk to your investors and banker?
Then you've come to the right place.
Market research & internationalisation
How do you carry out market research?
What does market research include?
The stages of market research
What tools do you need for your study?
Our expertise for your market research
Nous vous fournissons plus que des données : une conviction
1Get away from quantitative market research
The majority of studies available on the market are quantitative studies that simply describe, in percentage terms, behaviours that you already suspected: "people tend to buy bread before meals and cakes at the weekend". It's not very useful.
2Forgez-vous une conviction
What you really need is not numbers: you need to understand the user mechanics to know whether or not you can be of service to them. They will only buy from you if your service is real, useful and usable.
3Our method
Our psychologists, sociologists and marketing experts are human science specialists who will carry out field studies and prototype studies to anticipate whether or not your product connects with users' needs. In this way, you can form your own convictions and pivot if necessary.
We can help you make sense of your market research
If you want to launch an innovative service, set up your own shop or diversify,
you need sound advice and guidance. Otherwise you risk burning your cash and hitting the wall by making the wrong decisions.
Analysis of your sector and your competitors
Trends, outlook, key figures
Competitor structure
Perception of competitors
Products on the market
Latest innovations in the sector
Areas of competitive differentiation
Regulatory environment
Specific tax provisions
Acquisition opportunities
Sales forecast assumptions
Drawing up a business plan
Defining your targets
Qualitative research & Field observations
Quantitative research Data mining & Segmentation
User profiling & Personae
Definition of priority targets
Target or product pivot
Customer needs & motivations
Risks of rejection
Catchment area & Distribution
Customer pathways to be planned
Market regularity/seasonality
Qualification of markets
Finalising your service offering
Existing marketing audit
Ergonomic audit
Mystery audit
Brand platform & Communication
Positioning the sales pitch
Communication strategy
Functional specifications
Design of your web service
Website & Mobile
User testing
Validation of your commercial offers
Brand awareness and image survey
Semantic analysis
Testing of new products & ranges
Testing commercial offers
Testing advertising messages
Assessment of customer interest
Test panels
Recruitment of users
International research (Europe, USA, Asia, Middle East)
Our latest studies
Our market research has enabled our clients to launch innovative new products, diversify into new markets, develop new offensive strategies in declining markets and expand their business in France and abroad.
Telaqua
Use & adoption of automatic irrigation systems for large farms
En Voiture Simone
Adoption & rejection of online licence offers
The Retouch
Analysis of the online clothing alterations market
Nu Vel
New needs of people cycling in town
Leader Santé
Market analysis of young mothers using parapharmaceuticals
99 déco
Etude de marché sur la décoration d'intérieur
Cheerz
Understanding the photo printing market and the dynamics of consumer loyalty
Aramisauto
Perception of the website and identification of drivers' new needs
The benefits of our market research
Reliable data to underpin your strategy
And don't get involved in uncertainty
When you start out, you have a good idea.
You invest time, money and resources, but you never know whether your idea will really work or whether you'll end up out of pocket.
And there aren't usually many people around to advise you.
Fast & Fresh is there to fill this gap: our specialists gather and build the data that will enable you to rationally assess the reliability of your project, its relevance to consumer needs and the appropriateness of its location.
4 scientific techniques
To bring you the usage data that is hardest to obtain
- Documentary studies: to avoid reinventing the wheel, collect all the key figures and trends and draw up an overview of your business sector
- Field surveys to understand the needs of your users and qualify their demand
- Quantitative studies to verify your hypotheses and quantify market demand
- Statistical analysis by experts in Human Sciences and Marketing to give you the keys to leveraging your market.
Experts to guide you
4 types of experts at your service
To help you, we call on 4 types of specialists:
- Specialists in human sciences and consumer research (psychologists, sociologists, etc.) to better understand the needs of your users and your market.
- Acquisition strategy specialists to build and develop a useful and profitable service offering
- Communication specialists to publicise your offer and avoid waiting in vain for customers to show up
- Designers and developers to help you create your website or mobile application if you don't already have one
A law firm specialising in innovation
To anticipate regulatory problems and find subsidies
Fast & Fresh works with one of the best law firms and accountants specialising in innovation.
Our lawyers can help you anticipate the regulatory framework for your business.
They can also help you to obtain subsidies and funding, sometimes even to carry out your market research.
They are also specialists in drawing up business plans.
Guarantees
- If we can do it for the big ones, we can do it for the little ones.
- Fast & Fresh has been in business for almost 15 years
- We work with major accounts such as Allianz, Euler Hermes, AccorHotel, UCPA, etc.
- Our experts are used to working in a wide variety of fields (industry, leisure, luxury goods, entertainment, travel, retail, etc.)
- We use only scientific techniques to ensure the validity of our results and provide you with the right strategic guidance
- We can work in France and abroad
Affordable prices
Because for you, money is the sinews of war
- Prices for our studies start from 4500 euros excluding VAT.
- In certain cases, we can help you to find subsidies
- We can arrange payment facilities
- You will receive a quote within 48 hours, or more directly if you call us.
We make it happen
We help you design your services
The vast majority of market research agencies leave you with a powerpoint presentation that you have to convert into a service idea yourself.
As a strategy and design agency, Fast & Fresh can help you design your service, build your website or mobile application and build your acquisition channels to create an operational service ready to go to market.
Our blog articles with our VSE/SME partners
We regularly publish blog articles and studies with our VSE/SME partners.
Some of the insights we develop can already help you make decisions.
Do you need help?
Do you have any questions? Do you need any help?
Please contact us.
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Paris - Offices - 15 rue des Halles 75001 Paris - T +33 (0) 1 89 71 14 04
Montpellier - Psychology Laboratory - rue Henri Serre, 34000 Montpellier, France
Customer Contact: contact@fastandfresh.fr