Prospecting, growth & acquisition channels
Do you need to set up acquisition channels but don't know how or where to start?
Do you need to position your sales pitch: what should you say? What are your real strengths from the user's point of view? What are your weaknesses? The things that click? The irritants?
Are your competitors doing better than you?
Do you need to strengthen your revenue streams to stabilise your business and its growth?
Our experts in Acquisition, Marketing and Human Sciences can help.
Go from I don't know how to do it and I'm afraid to I've mastered my acquisition
1Prospecting and acquiring customers is scary
Prospecting, acquiring customers and growing is no easy task if you've never done it before. And above all, it's a scary business: going out to meet people you don't know to offer them a product you don't know if they need is never easy. But with a bit of method, anyone can do it.
2By understanding how it works, you will be autonomous
Prospecting and acquisition are not magic: they are strategies, choices and methodical tasks that you have to learn and that you must not delegate: nobody knows better than you what needs to be done.
3Notre méthode
Our Human Sciences experts will help you fine-tune your sales pitch. Our marketing experts will help you choose your acquisition channels. Our acquisition experts will help you build, compare and fine-tune your channels.
Our acquisition strategy services
Advertising & Visibility
SEA
SEO
Net linking
Training in building offline visibility
Fit to Market
Brand positioning
Concept positioning
Testing the relevance of these positions
Building bridges with users
Building a business model
Pivoting advice
Ergonomic shopping tunnelsErgonomie des tunnels d'achat
User testing
Ergonomic expertise
Sales process ergonomics
Improving shopping tunnels
Storytelling
Reflection on brand identity
Building a brand narrative
Building a product narrative
Design and writing
Our differentiators
Rapid intervention
Because cash burns
We know that as a small company, you don't have a lot of resources and that being profitable is not a question of the CAC 40 but of survival. Finding your fit to market is essential to the long-term success of your project and to keeping you and your employees in business.
Building bridges with users
We are Psychologists & Sociologists
We know that bullying users or forcing them to buy nonsense doesn't work. We help you understand what they really need and what will help them move forward.
Incubators
And partnershipsEt des partenariats
We work hand in hand with a number of incubators and associations who will be able to give you an expert opinion or even include you in their development programme.
Experience
With SMEs and major groups
While we help large groups and SMEs to rethink their acquisitions, we have a certain amount of experience in opening doors for you in terms of strategic vision.
Lipault, a use case in acquisition strategy
What we did with Samsonite
How Fast & Fresh helped Lipault (Samsonite)
better serve its users
Olivier Mokaddem, director of the Fast & Fresh User Research & Product Strategy agency, was interviewed about the UX work carried out for the Lipault brand at Print in Progress, the Creative Industries Showroom.
Our latest acquisition-focused projects
Acrelec
Choosing the best fit-to-market bollard concept
Perial
Positioning e-commerce
most relevant
Allianz
Bridges with users
beyond insurance bottlenecks
IKEA
Choosing the best fit-to-market navigation conceptChoix du meilleur concept fit to market de navigation
We can help you prospect
You no longer have to choose between focusing on prospecting and serving your existing customers.
We can help you set up B2B and B2C digital lead generators that allow you to focus more on your existing customers and spend less time looking for new ones.
Sharpening your sales pitch
Analysis of competing offers
Understanding real consumer needs
Customer personas and decision logic
Identification of the most promising markets
Identification of key sales points
Identify reasons for evasion and rebound
Repositioning the sales pitch
Correct products ill-suited to sales
Identify influencers
Understanding existing customer bases
Lead generators
Identification of priority targets
Setting up lead generators & creating traffic
Recovery of warm prospects and qualified leads
Improving your website referencing
SEA acquisition campaign / Targeted advertising
Visibility on search engines
Programmatic advertising
Creation of email marketing campaigns
Creation of sms / whatsapp campaigns
Email automation & Sequencing
Testing sales offers and promotions
A/B testing of acquisition levers
Inbound marketing
Social networks
Analysis of competing strategies
Development of an acquisition strategy
Development of an editorial line and content
Creation of social networking pages
Quality content & impactful communications
Advertising campaigns for social networks (instagram, facebook, linkedin...)
Event posts: Christmas, Sales, Black Friday, etc.
Design / Copywriting for the blog
Analysis of the most popular posts
Animation of communities / Community Management
Search for influential partnerships
Customer management tools
Implementation of visit and conversion tracking tools
Implementation of CRM tools
Building sales pipelines
User training for sales staff
Print logistics: flyers, posters, business cards, etc.
Some of the customers we help with prospecting
Whether you are a VSE, an SME or a large ETI, we can help you to better understand your customers' needs so that you can position your sales pitch effectively and amplify your communications.
Solune
Repositioning the sales pitch for an ERP dedicated to aeronautical mechanics and factoriesRepositionnement du discours commercial d'un ERP dédié à la mécanique aéronautique et aux usines
Telaqua
Systèmes d'arrosage domotiques pour grandes exploitations agricoles
Cheerz
Positionnement et évaluation des campagnes de publicité sur le marché Espagnol
One punch video
Building a website and acquisition channels for a video editing company
The advantages of our prospecting
Not a site gathering dust, real solutions
Most of the time, web design companies have sold you a pretty site, telling you that this will be enough to attract visitors. But what you end up with is a website that's getting old, that you don't have time to update with new content and, above all, that attracts very few visitors. As for social networks, it's hard to get more than a few likes. In short, you've been sold the restaurant but not the clientele that goes with the location. We're customer specialists.
Prospecting that costs you less
Today, to prospect, you use call centres that cost you a lot of money and don't bring you many customers or unqualified prospects that you can't do anything with. Our digital advertising campaigns will act like a 24-hour sales representative, targeting hot prospects as a priority.
No-obligation solutions
Most commercial solutions are not only expensive, they also require you to make a commitment for 6 months or even a year while you are still building up your turnover. Our solutions are tailored to your needs, are payable by the month and you can stop them from one month to the next.
We put everything on your side
If we bring people to your web pages and your social networks but these pages are not adapted and do not convert, the operation is pointless. We'll work with you to make sure that the people we bring in find a shop that suits them.
Our articles on small business prospecting
Follow the latest news from our digital, luxury, fashion and institutional clients on the Fast & Fresh blog
Do you need help?
Do you have any questions? Do you need any help?
Please contact us.
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