Fast & Fresh
France's leading User Strategy agency.
Since 2009, we have been helping companies such as Deezer, Dior, IKEA, Orange, AccorHotels, UCPA, Allianz, MMA, Klésia... to define their fit to market and their traction point, particularly with generations Y & Z.
Our experts in Psychology, Sociology and Innovation Strategy
help you get through the complexity of usages to reconnect with the real needs of your customers.
Find your fit to market faster
with usage psychology
What is a Fit to Market and a traction point in customer relations?
How to find your Fit to Market more quickly with the help of the Psychology of Use
and the Sociology of Innovation
Why aren't we practising neuromarketing?
We are featured in the national press
Harvard Business Review, Challenges, le Figaro, 20mn talk about our achievements
AccorHotels Jo&Joe
Read the Harvard Business Review, Challenges and Le Figaro article on how we helped Marie-Suzanne Locqueneux think about the service strategy of the new AccorHotels brand
UCPA Sport Station
The interview on the construction of the new UCPA sports complexes which aim to bring sport and health back into your daily life
Epitech Digital
The article in the newspaper 20 mn where we talk about our students and how we teach them to respect users who can never be reduced to simple consumers
The Opinions of our corporate customers
All our reviews are verified by Sortlist
Allianz, personal & travel insurance
Fit to market research for the group's innovation projects
"Fast & Fresh has been working on our innovation projects for almost 5 years now.
We appreciate the quality and relevance of their work and the deliverables, which always meet our expectations perfectly. In particular, the quality and depth of the strategic analyses.
Deezer, musical streaming
Change in fit to market from families to generation z
"We appreciated not only the quality of the research carried out, but also the professionalism of the team and their willingness to talk to us throughout the study".
Organon, women health laboratory
Fit to market with the demands of the new generation of doctors for lab advice
"Fast & Fresh has very strong expertise in both user research and strategy and they don't count the hours in producing quality deliverables."
Euler Hermes, crédit insurer
Finding a fit to market with SMEs
"Olivier's support, in particular his ability to analyse and his vigilance in not falling back into the ways of business experts / keeping the chakras open".
Rhomberg, Swiss Jeweller
Internationalisation and fit to market with the French market
"The Fast & Fresh agency was always ready to help us and was able to meet our deadlines thanks to a well-structured project. The mock-ups provided fully met our expectations, thanks in particular to user testing. An agency to be recommended."
En Voiture Simone, auto-écoles en lignes
Finding a fit to market with generation Z
"We really liked Fast & Fresh's professionalism: on time, on schedule, impeccable project management, and the quality of the deliverables."
UCPA Sport Station
Finding a fit to market with sports centre users
"We really appreciated the uniqueness of the work methodology based on human sciences and design. The relevance and approach of the agency's founder".
Perial investissements SCPI
Recherche d'un fit to market digital avec les clients papier
"The team's active listening and ability to take us down a path never taken by our market, while remaining true to our values."
Our method for speeding up the search for your fit to
1Psychology
To diagnose at heart what's not working in your customer relations or in the services you offer.
2Strategy
To go beyond tactical and cosmetic solutions and hackneyed recipes, put things back on track and create a profound remedy that really works.
3Design
To give substance to your solution, to get you back in the race, to take care of the situation and to reconnect your company with the real needs and practices of your users.
Understand your users much more deeplY
You need to understand the needs and expectations of users to make foresight, identify weak signals, identify emerging trends and understand the behaviors of your consumers. Classical consumer studies (interviews, focus groups, UX tests...) do not give you satisfaction or you do not know what to do with the results. Your customer listening is stagnating and surveys, "mystery" field visits and other "empathy maps" are getting you nowhere. It's time to call on expert consultants, Psychologists and Sociologists, able to understand and help users with new testing methods that will give you the keys to new innovation and breakthrough strategies, both in digital and retail.
We carry out the classics: online surveys, ergonomic audits, user tests, ethnographic studies, mock-up and wireframe tests...
But above all, we carry out value-added tests: customer usage mapping, prospective tests, psychology experimentation, iconic tests, care tests, constrained tests...
Usage Mapping tests
Iconic Tests
Constraints Tests
Scientific Experimentations
International user research
Through the projects carried out for our major customers, we have built up a network of partners capable of carrying out user tests all over the world. We cover key countries such as France, England, Germany, Spain, Italy, Scandinavia, the United States, Australia, Singapore and Dubai. If your project has an international stature, we can help you.
Paris, Londres, Francfort, Madrid, Rome
Test rooms, User Research, UX analysis, User tests
Dubai, Ryad, le Caire
Test rooms, User Research, UX analysis, User tests
Sydney
Test rooms, User Research, UX analysis, User tests
Mexico, Rio, Sao Paulo
Test rooms, User Research, UX analysis, User tests
A breakthrough strategy, the real thing
Marketing Directors, Innovation Directors and Communication Directors, you sincerely want to make a good product for your customers, so you can no longer be satisfied with low-level graphical answers. It's up to you to understand the issues thoroughly and make the right decisions.
We have helped Allianz, Samsonite, Aramisauto, AccorHotels, UCPA... to review their service strategy.
But most of all, we know how to make the transition between User Research, Strategy and Design: the worst thing that can happen for you is to do a long work of User Research and Product Strategy and then see all your efforts ruined when it comes time to move to UX / UI. We help you to keep the marrow of your thinking.Don't start your design sprints blind anymore. Don't make any more websites or services without knowing where you're going.
Strategy
Tactics
Engagement Mechanics
Design Sprint, DA, UX, Prototyping, UI
Exceed your current and misleading statistics
Do you need to ensure your acquisition strategies, your e-commerce strategies or simply your ability to dialogue and help your users? Our statisticians in Human Sciences are graduates of ENSAE (INSEE) and whose masters are the cracks of the discipline. They will help you to better understand the profiles and needs of your consumers, to detect unsuspected targets and to base your persona on scientific and tangible data rather than romanticize them with a raised finger.
Go beyond the universe of descriptive statistics that you are currently using and that mislead you to move on to correlative, causal and predictive statistics tests to identify new levers for action.
On the other hand, once you understand how people function, you can build the right measurement indicators. We can help you set up the key probes to measure the reliability of your product, its social impact and its real usefulness beyond simple conversion figures.
Statistiques descriptives
KHI2 & PEMs
Tests corrélatifs
Clusters
Our Digital & Retail Expertise
Understand your users
Online Surveys
Barometers
Psychology / Sociology of uses & Prospective
User Research
Listening to customers & Measuring satisfaction
Emerging trends & weak signals
Scientific experiments
International studies
Test logistics (panels, recruitment...)Launch new concepts
Study of needs & expectations / Market research
Exploration of new market segments
Exploration of new product lines
Testing of commercial and communication offers
Detection of opportunities & weaknesses of the competition
Design of new services
Modeling / Prototyping
Link to incubatorsInvent new services & innovate
Statistical data analysis (Online surveys & Data)
Research & Understanding of user needs
Diagnosis of market usage
Construction of innovation strategies
Axiomatic & Disruption axes
Engagement design
Ethical & fair design possibilities
Modeling & Prototyping
Concept testingAcquire customers
Expertise of existing acquisition paths
Implementation of acquisition strategies (AARRR)
Listening to the customer on the keywords used
Creation of storytelling
Online advertising campaigns (SEA, Linkedin, Instagram, Programmatic...)
Mailing campaigns
Ergonomic / UX / SEO expertise of landing pages
Creation of conversion landing pagesDesign Web & Mobile Services
Usability audits
Design thinking & Sprint design
User personas
User journeys / User paths
Mechanics of engagement
Service page trees
Ergonomics & UX
Macro-architecture & Wireframes
Graphic design & Art direction
User testing
Web & Mobile DevelopmentAgainst Nudging & Neuromarketing
Place & Importance of the human being in innovation logics
Search for bright patterns in serving users
Innovation through Human Sciences
Effectiveness of ethical practices
Psychology & Listening to customers
User Research & UX DesignTraining with Gobelins
Training with IONIS education group
User search
Digital Strategy
UX & Ergonomics
Web & Mobile Projects
Redesign & Web Design
Service design
Psychology
Sociology
User research / UX research
Our latest interviews
Our latest conferences
Copyright © 2009 - 2023 Fast & Fresh - Agence de Recherche Utilisateur, Stratégie Digitale, UX Design, Ergonomie Web
Paris - Offices - 15 rue des Halles 75001 Paris - T +33 (0) 1 89 71 14 04
Montpellier - Psychology Laboratory - rue Henri Serre, 34000 Montpellier, France
Customer Contact: contact@fastandfresh.fr